GOVERNMENT PLANS TO PROMOTE ‘GREEN’ TUNA IN THE GLOBAL MARKET
The government plans to position Maldives fish products as a premium brand to developed markets, stressing the
environment-friendly fishing methods practiced by local fishermen.
Dr. Ibrahim Didi, Minister of Fisheries and Agriculture, said that Maldivian fishermen catch tuna one by one, using
pole and line and process the fish in a unique way. Thus the industry needs to maximise this to its advantage to get
better price. At present, Maldivian fishermen who use ‘responsible fishing methods’ get the same price as products from
other countries.
A stated-owned company, MIFCO plans to introduce new products to the EU market with the ‘pole-and-line logo’,
while the company’s products for foreign brands already carry ‘dolphin-friendly’ certification. In the future, fish
products would be marketed more specifically with the logo ‘One-by-one: the Maldivian Way’. The Maldives tuna
industry received certification from the Friend of the Sea and Earth Island Institute recently.
To conduct a broad advertising campaign, the fisheries ministry is considering a joint campaign with foreign partners
such as British company Lovering Foods, a leading food importer and distributor of canned foods around the world.

分類：翻翻看