2006-12-02 11:10:45雪狐
寫給瘋狂的人
入錯行的人、天生反叛的人
製造麻煩的人、放錯位子的人
給那些看法總和別人不一樣的人
他們不被規律、教條所喜愛
也不膜拜偶像
你可以讚美他們或不同意他們
引述他們或不相信他們
崇拜他們或詆毀他們
你唯一無法做的是忽略他們
因為，他們改變了世界
他們發明、他們想像、他們治療
他們發現、他們創造、他們啟發
他們使全人類進步
也許他們必須瘋狂
否則怎能從空白畫布中看見一幅鉅作?
從靜默中聽見尚未誕生的美妙樂章?
或在遙望火星時想到一座實驗室?
當別人認為他們是瘋子時
我們已為他們準備好工具
我們眼中看見的是天才
因為，那些瘋狂地認為自己可以
改變世界的人
往往就是改變世界的人
摘錄自2002年5月的動腦雜誌，
王懿行(時任李奧貝納執行創意總監)寫關於廣告「初生之犢」的本質，
所附的「精采廣告文案分享」，
一篇蘋果電腦的平面廣告文案，由于治平翻譯。
英文原文來自於 http://en.wikipedia.org/wiki/Think_Different
Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules
And they have no respect for the status quo.
You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.
About the only thing that you can’t do is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some may see them as the crazy ones, we see genius.
Because the people who are crazy enough to think that they can
change the world, are the ones who do.
製造麻煩的人、放錯位子的人
給那些看法總和別人不一樣的人
他們不被規律、教條所喜愛
也不膜拜偶像
你可以讚美他們或不同意他們
引述他們或不相信他們
崇拜他們或詆毀他們
你唯一無法做的是忽略他們
因為，他們改變了世界
他們發明、他們想像、他們治療
他們發現、他們創造、他們啟發
他們使全人類進步
也許他們必須瘋狂
否則怎能從空白畫布中看見一幅鉅作?
從靜默中聽見尚未誕生的美妙樂章?
或在遙望火星時想到一座實驗室?
當別人認為他們是瘋子時
我們已為他們準備好工具
我們眼中看見的是天才
因為，那些瘋狂地認為自己可以
改變世界的人
往往就是改變世界的人
摘錄自2002年5月的動腦雜誌，
王懿行(時任李奧貝納執行創意總監)寫關於廣告「初生之犢」的本質，
所附的「精采廣告文案分享」，
一篇蘋果電腦的平面廣告文案，由于治平翻譯。
英文原文來自於 http://en.wikipedia.org/wiki/Think_Different
Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules
And they have no respect for the status quo.
You can praise them, disagree with them, quote them,
disbelieve them, glorify or vilify them.
About the only thing that you can’t do is ignore them.
Because they change things.
They invent. They imagine. They heal.
They explore. They create. They inspire.
They push the human race forward.
Maybe they have to be crazy.
How else can you stare at an empty canvas and see a work of art?
Or sit in silence and hear a song that’s never been written?
Or gaze at a red planet and see a laboratory on wheels?
We make tools for these kinds of people.
While some may see them as the crazy ones, we see genius.
Because the people who are crazy enough to think that they can
change the world, are the ones who do.