2004-08-04 09:29:30靜惠

Apple's Little Machine Makes a Big Splash 小蘋果掀起大波瀾

 
 
◎iPod does wonders for music fans and for Apple's profits iPod 為音樂迷與蘋果利潤創造奇蹟
 
 
1.
Profits at the Apple 1)Corporation 2)are likely to 3)increase with the
4)introduction of the iPod. Apple has already sold over 2 million iPods and over 30 million 5)downloaded songs at its iTunes Music Store. Such 6)performance is a great 7)comeback for Apple, which makes only about 3% of the computers on the market.

隨著iPod的問世,蘋果電腦公司的利潤很有可能會跟著增加。蘋果公司已經賣
出兩百多萬台iPod,以及三千多萬首iTunes音樂商店的下載歌曲。如此傑出的表現讓僅佔電腦市場百分之三的蘋果公司漂亮地東山再起。

1) corporation (n.) 股份有限公司,法人
2) be likely to (phr.) 很可能會……
3) increase (v.) 增加
4) introduction (n.) 引進,推出
5) download (v.) 下載
6) performance (n.) 表現
 
 
2.
Apple's iPod is the newest 1)move in 2)combating music 3)piracy, and it seems that the move is working. Since the mid-90s, record company 4)officials have been looking for ways to 5)fight off music sharing companies like Napster. So far, they have 6)relied mainly on 7)lawsuits, closing down companies, and sending old ladies to 8)jail. Needless to say, their 9)inability to 10)come up with a good alternative made them look pretty bad.

蘋果的iPod是打擊盜版的最新行動,而且成效似乎不錯。從九○年代中期開
始,唱片公司人員想盡辦法要對抗像奈普斯特這樣的音樂分享公司。到目前為止,唱片公司主要還是仰賴法律訴訟,告垮那些不肖公司,連老太太違法也難逃牢獄之災。無須贅言,無法提出更好的解決方案讓唱片公司非常難堪。

1) move (n.) 行動,舉動
2) combat (v.) 對抗
3) piracy (n.) 盜版行為,海盜行為
4) official (n.) 官員
5) fight off (v.) 逐退
6) rely on (v.) 依賴
7) lawsuit (n.) 法律訴訟
8) jail (n.) 監獄
9) inability (n.) 缺乏能力
10) come up with (v.) 想出,提出
11) alternative (n.) 另一個辦法
 
參考 
Napster (n.) 原本是讓使用者提供共享音樂免費下載的網站,與唱片公司訴訟敗訴後,2002年五月被迫關閉,現已被Digital Media Company併購,和唱片公司合作販售線上音樂下載
 
 
3.
That's where the iPod 1)comes in. Because it 2)adopts the newest in music downloading 3)technology and is easy and cheap to use, Apple officials hope it will turn yesterday's music 4)pirates into tomorrow's music buyers. 5)Consumers also find Apple's iTunes songs 6)convenient to use, because they can be easily made into MP3s.

這就用得著iPod了。因為它採用最新的音樂下載科技,操作簡單而且費用便宜,所以蘋果電腦公司人員希望iPod能將過去盜版音樂的人變成未來的購買者。顧客也覺得蘋果公司的iTunes歌曲使用方便,因為歌曲很簡單就可以製成MP3格式。

1) come in (v.) 加入角逐,發揮作用
2) adopt (v.) 採用
3) technology (n.) 科技
4) pirate (n.) 盜版侵權者,海盜
5) consumer (n.) 消費者
6) convenient (a.) 方便的,便利的
 
參考
MP3 (n.) 是MPEG-1/2 Audio Layer 3的簡稱,一種用電腦播放並儲存音樂的格式
 
 
4.
Because of the 1)popularity of the iPod, Apple has become the market leader in digital music players. The iPod is one of the most successful consumer 2)electronic 3)devices on the market and by far the most popular MP3 player. This small machine looks likely to 4)propel Apple's 5)market shares for a while to come.

因為iPod蔚為流行,蘋果公司已經躍升為數位隨身聽的領導者。iPod是市面上最成功的消費電子裝置之一,也是最受歡迎的MP3播放器,遙遙領先競爭者。這台小小的機器很可能還會繼續推動蘋果公司的市場佔有率一段時間。

1) popularity (n.) 熱門的程度,流行性
2) electronic (a.) 電子的
3) device (n.) 裝置,設備
4) propel (v.) 推動
5) market share (n.) 市場佔有率