Burberry (Burberry Description:

Name: Burberry

Chinese Name: Burberry

Country: England

Founding Date: 1856

Founder name: ThomasBurberry

Chief Designer: Christopher Bailey (ChristopherBailey)

Product Category: Women's, women's accessories, handbags and footwear, menswear, men's accessories, children's clothing, beauty makeup, perfume, housewares and gifts

series: Prorsum, London, Brit, Sport

Description: Burberry (Burberry) has 156 years of history, is the famous British culture with a strong brand, has long been a luxury, quality, innovation and timeless classic synonymous with the brand identity of its reputation as a windbreaker all cones . In Burberry (Burberry), chief creative director Christopher Bailey (Christopher Bailey) under the leadership of creative ideas, the brand continued to advance with the times, full of modern and express my respect for truth, they also inherited the initial The values ​​and the brand since 1856, founded tradition.

brand development history

only twenty-year-old British boy Thomas Burberry single-handedly created the Burberry brand, in southern England Hampshire (Hampshire County) Basingstoke (Basingstoke) City, opened his first clothing store outdoors . Excellent quality, innovative use of fabrics and the design makes the jacket Thomas Burberry has won a number of loyal customers, to 1870, the shop's development has begun to take shape.

1856 年

only twenty-year-old British boy Thomas Burberry single-handedly created the Burberry brand. Thomas Burberry in southern England Hampshire (Hampshire County) Basingstoke (Basingstoke) City, opened his first outdoor apparel shop.

1870 年

excellent quality, innovative use of fabrics and the design makes the jacket Thomas Burberry has won a number of loyal customers, to 1870, the shop's development has begun to take shape.

1880 年

Thomas Burberry invented a breathable, wind and rain, can not easily be torn Gabardine (twill waterproof fabric), which gabardine.

1888 年

Thomas Burberry invented the Gabardine (gabardine) successfully obtained a patent, and for the then British officers design and manufacture raincoat.

1891 年

Thomas Burberry in London's West End Haymaket (海伊马基特) Street opened its first retail store, is also now the headquarters of Burberry.

1895 年

Burberry is the design of a British officer called Tielocken windbreaker windbreaker into today's originator. Early hunting and fishing equipment must have the desired effect of weather-proof, able to withstand a large storm and also have good air permeability, Burberry clothing to meet this requirement, to provide customers with excellent performance clothing .

1901 年

1901 年, Burberry raincoat design, the First World War, was designated as the senior British army uniforms styles. He also founded the Knights of the brand logo and registered as a commercial sign. Today, opened the Oxford Dictionary, Burberry has become synonymous with another coat.

1910 年

Burberry launched women's series, and opening new branches in Paris, France.

1911 年

Burberry With the conquest of the South Pole as the first traveler Ronald Amunden provides travel clothing and famous world. And another trip to the southernmost tip of the captain to cones with Gabardine (gabardine) into account Peng, Peng later in this account Bruton Art Gallery.

1924 年

Burberry red, brown and black plaid registered as commercial signs, and began as a coat lining,coach專櫃最新手拿包, this Plaid pattern has become a classic Burberry logo.

1942 年

Hollywood actor Humphrey Bogart (Humphrey Bogart) in the movie "Casablanca" (Casablanca / North African dish shadow) in the classic image of the popular wearing a trench coat.

Burberry is Queen Elizabeth II awarded the Royal Warrant (English king room supply license), the royal Queen brand.

1967 年

Burberry plaid began to be applied to umbrellas, luggage articles and scarf, but before that is mainly used as a windbreaker.

1980's

Burberry monographs in the 1980s in the United States retail expansion. 1978 in New York, opening new branches.

1981 年

Burberry adds cosmetics series.

1989 年

Burberry second time by the HRH The Prince of Wales (His Royal Highness Prince Wei Er Shi) awarded the Royal Warrant (English king room supply license).

1997 年

incumbent CEO Rose Marie Bravo to join Burberry, a new management team introduced a new design, product range and unique campaign in order to make the brand more younger.

1998 年

Italian designer Roberto Menichetti become Burberry design director.

2000 年

Burberry flagship store in London ring cones west of the opening of the new state of the street.

2001 年

handsome British designer Christopher Bailey White Burberry, as its design director. He is also responsible for the overall image of the brand, including advertising, company artistic direction, store design and visual images, and launched launched the Prorsum series of senior men and women, a washing past old image of the brand. In addition, when it was Burberry Check adding a new color - black, red plaid, and recruited supermodel Kate Moss and Stella Tennant wearing Burberry Check bikini shoot deterrence hard Zhao, also was at a low ebb Burberry brand revival, doubling in sales and become a hundred years the highest annual sales.

2002 年

Burberry in London and New York shop launched The Art of Trench coat tailored services.

2003 年

Burberry was launched by founder Thomas Burberry named the new series, to provide more timely younger lightweight clothing, and further promote the brand to younger tastes owners.

2004 年

new feminine fragrance Burberry Brit, this fragrance chosen Asia's most popular sweet fruit flavor, bottle design continues spirit of the brand, and uses ergonomically Pok long bottle body.

2005 年

Burberry plans to support breast cancer research, creative director Christopher Bailey designed a special edition coat and scarf to support breast cancer charity fundraising.

2006 年

Burberry establish 150th anniversary, the brand launched Burberry Icons series to celebrate this special moment. Angela Ahrendts formally as Group CEO and former CEO Rose Marie Bravo became the Vice-Chairman. In that year, Burberry introduced a new women's fashion fragrance Burberry London (London fragrance for women), using the brand classic plaid pattern made perfume packaging.

2007 年

Burberry The Beat perfume launch, advertising, served by a spokesperson for the British supermodel Agness Deyn. Design director Christopher Bailey the British Fashion Awards Best Menswear Designer award.

2008 年

Christopher Bailey obtained at the Royal Theatre at the 21th Annual GQ Men Designer Award Presentation Ceremony. And get the best of London Fashion Menswear Designer Awards nominations.

2009 年

Burberry cones headquarters was completed in New York Central Madison Avenue in New York City 44. New York City Mayor Michael Bloomberg will be on May 28 officially called "BURBERRY DAY", and Madison Avenue in New York City BURBERRY building will be issued in three different parts of the signal lights flashing. BURBERRY creative director Christopher Bailey For this landmark new headquarters built, very excited.

2011 年

Beijing flagship store in Beijing Sparkle Roll Luxury World opened the store for the three flagship stores, an area of ​​1200 square meters, the opening day is organized large-scale live events to worldwide dissemination of British music, digital technology and fashion industry.

2012 年

4 月 26 日 BURBERRY brand in Taiwan 101 building a flagship store held a celebration ceremony, BURBERRY Chief Creative Officer Christopher Bailey attended the event, Burberry all cones live events - a 360-degree in-depth experience will first enabled in Taipei, 2011 in Beijing tested multi-sensory experience of the brand's first experience of reality and the network seamlessly.

Today, BURBERRY by constantly upgrading its design and innovation figure ornaments to enhance the attractiveness of the dream, its classic sensibility with the perfect combination of modern times, in the fashion of injection quality, to become a timeless brand.

classic tradition

British style "frame"

people familiar with the sight of Burberry "Burberry check" like to see their beloved brand.

lattice of the United Kingdom, as emblem of the Italian flag, known in English as Windows,coach專櫃最新手拿包, is a symbol for the family flag. Burberry's signature Burberry plaid is a symbol of family identity and status. This from the beige, black, red, white composed of three thick a thin cross pattern, not play, not charming, mature and rational nature exudes charm, history and reflects the quality of Burberry and even a symbol of the British nation and culture.

1924 years of this with a strong Scottish-style plaid registered as trademarks, and soon, red, camel, black and white plaid Burberry became synonymous with the product. Blue have joined forces to enrich the connotation of Burberry plaid.

1967, the famous Burberry began to put it in a grid pattern with umbrellas, bags and scarves, and Burberry increasingly highlight the characteristics of the product.

In both nostalgia and innovation today, Burberry's plaid style successfully penetrated into everything from clothing and accessories to home goods fields, experience and reputation in recent years is not bad. Burberry is a romantic reverie can easily cause people's brand, people like it because, not only because of its history of 100 years of classic, iconic plaid, as well as Rose Marie Bravo said the "magnificent luxury high fashion retrace - The younger generation really recovered from the traditional Burberry model. "

BURBERRY LONDON UK blue label handkerchief old, classic style, elegant and timeless. With its classic unique pattern and world-class quality fashion popular faction, 100% cotton very delicate texture comfortable and do not fade with washing, no distortion, maintain luster and other characteristics. And can be a multi-Pa, can be used as a handkerchief, scarf, scarves, hair ornaments, scarves, etc., you can also tie in the bag, in short, is a very worth having wild single product, filling the elegant character!

windbreaker

Burberry gowns worn by the shepherds have cool features inspired by the unique secret technique, developed a waterproof wrinkle-free, warm and breathable fabric - gabardine, and this word as a trademark long up to 40 years.

Burberry brand in fashion until a more practical brand, the most famous product is the trench coat. "If the western sky was a huge dark clouds, it began to rain, rain, then, from the president and senior white-collar workers to the cutting-edge entertainment stars have a common characteristic: wearing Burberry trench coat", which is the best grade trench coat interpretation.

precisely because it is lightweight, breathable, waterproof windproof charm,】 【 Bobailiba Burberry Burberry Burberry Chinese official website prices , Boboliba Burberry brand i, from the 19th century until the early 20th century, Burberry's reputation in the outdoor industry invincible. 1914 During World War II, the British officers were wearing Burberry specializing in the production of weatherproof clothing, in addition to practical features outside, Burberry is also designed to open a certain degree of fashion trend, making war British officers serving stylish and practical style to achieve the dual extreme: the distinctive badges, belt thong cuffs, collar between the buttons, deep pockets and the pockets of weatherproof cover.

1911 exploration Yan home in Norway Roanoke thou Amundsen led by Colonel a five person teams, succeeded in becoming the world's first man reached the South Pole, and he is the Burberry brand equipment outdoor supplies and clothing. He left a South Pole Burberry twill under canvas, in order to prove to the newcomers this time he completed exploration Yan. Amundsen reached the South Pole, the love thou Syrians Ernest Shaq thou Dayton decided to start crossing the Antarctic continent, and his exploration team is also used by the precipitous Burberry production of outdoor products.

times of peace, Burberry became explore Yan House and outdoor activities of choice. The first one will be landing in Antarctica Roald Amundsen reached in a Burberry dress feat, in addition to highlighting the features of Burberry weatherproof, still leaving a local Burberry under canvas. After John Alcock and Arthur Brown successfully flew the Atlantic and wear the Burberry clothing.

sub-brand introduced

Blue Label / Black Label

Burberry loved by Asians, while the Japanese have more of the rush. Burberry view of the Japanese market appeal and hot, particularly in the franchise mode of cooperation so that Japan produced by the local design, colors more vivid than the younger and cheaper Burberry Blue Label and BlackLabel series. Its products also only sold in Japan as the only sales territory, nor even as the British headquarters may be located in two series of branded retail service. Burberry London is different steady, solid, Burberry Blue Label impression is light and simple, so many young girls also love the Blue Label products.

Thomas Burberry

2003 年, Burberry launched by founder Thomas Burberry named the new series, to provide more timely younger lightweight clothing, and further promote the brand to younger tastes owners.