European charm bracelets are very hot in both Europe and North America; many young people love to wear this kind of bracelet to show their personality.

These modular bracelets consist of a chain onto which different beads or ‘ charms ‘ can be put. The charms are made from gold, silver or beads bracelet wholesale Murano glass and are interchangeable to allow the wearer to create their own look.

They appeal to diverse customer base due to the wide range of beads available. The beads can also be worn on necklaces and matching rings and earring are also available to make a complete set.

Originally introduced by Danish jewelry company Trollbeads in 1976, this style of bracelet grew in popularity and today there are many brands available. In the UK the most successful brand of European charm bracelet is Pandora and Lovelinks, though Biagi, Zable, Reflections by SimStars, Chamilia and Trollbeads are also very popular in the US.

This current fashion for modular jewelry builds on the success that ‘Add A Bead’ jewelry had in the 80s. People can simply DIY this fashion jewelry by adding the beads they like.