recently, as one of our down clothing industry representatives Islay brand opened a new round of marketing strategies, TV sponsorship, naming turns hot show staged near the winter ready for new challenges preparation, key layout, multifaceted strategy to open a marketing feast.

In recent years, more and more people are familiar with the name of Islay. Hot "Variety show great coffee", CCTV "Fashion China" and other variety shows both the name of the crown have Islay head. In these popular programs with the cooperation Islay demands are at the forefront of popular culture connotation of the brand's charm and passed to the general consumers. Undoubtedly, this marketing strategy was a big success, "a tribute to the fashion" slogan along with popular. "Today's brand communication means and channels are many kind and prosperity, Islay choice and variety show of cooperation not only have their table, the theme of the program, ideas and Islay brand similar to fit, so consumers can truly understand Islay!" Islay said of the responsible person.

nowadays, the arrival of autumn and winter to let consumers down clothing brand awareness and concern increasingly sensitive to them, Islay naming a new round of program planning has also been released and implemented. A new phase of marketing strategy, Islay upcoming let "happy and stylish appointments." It is understood, Islay and Hunan Satellite TV has been completely revised, "we meet it," to reach a consensus on naming and expand the depth of cooperation. "We meet it," has always been a variety of domestic Entertainment Super behalf trends in one,LV包包, Qiu Qiming concern since joining the program popularity remains high, Qiu Qiming professional qualities, fashion style for many female friends as The obsession, but also for this show adds a lot of depth and taste.

After a period of adjustment, "we meet it" has been re-upgrade and facelift. Overall, the programs will be more stylish and professional degrees, which has been adhering to the "Tribute to Fashion" concept Islay coincide. Understand that, Islay autumn and winter to add more innovative elements, given the breath of youth fashion, and "we meet it," It is in looking for such sponsorship partners.

Coincidentally, Islay will also work with "Happy Camp" tie the knot. As we all know, Xie Na, He Jiong has been the host of the majority of the audience favorite, is the trend barometer younger age groups,LV包包, the Islay special broadcast "Happy Camp" This high-profile high popularity ratings of the program, will be quality products, fashion ideas and convey head.

In addition, with the acceleration of the process of the era, television nowadays is implanted as a hot brand marketing strategy, its subtle appeal and strong brand penetration for many brands sought after by various industries. Islay times its keen vision and insight into this trend perspective, the product strategy into the marketing field, has been put through a "brand is the quality of life and culture" brand concept with fresh souls reach consumers interact, and TV sets implant brand value is passed one super good channels.

in the new round of marketing planning, heavy Islay will enter the TV market, the annual self-portrait of a woman Hunan TV sponsorship big emotional drama "because love how beautiful." According to the business side revealed, will play the brands, products, terminals, advertising and so many Islay implanted elements, the audience can feel around Islay earthy personality and sense of fashion winter Dress from daily life drama. It is worth mentioning that concern the positive energy networks on the web fashion big drama "Cherry Boom" and Islay have close cooperation in many fields this is one of the huge cross made masterpiece portrait of sponsorship in Islay in the upcoming release.

mention the sponsors, partners, "said Cherry Boom" tells the story of a girl with Cherry main story line, which requires a lot of fashion elements, although the figures are exaggerated bizarre, but there are also touching and emotional struggle . Positive energy throughout the play between the ridicule tells the true meaning of life, singing the song in the dance and march out of the dream, people in the story resonate blend of empathy. Well, the same with this positive energy Islay to cooperate with a complementary series can be said, so that the general audience can feel the vitality of clothing unique entertainment simultaneously.

years, Islay has continued consumer demand and psychological research, companies are finding that people are changing the winter dress quietly occurring, pure warm style worn gradually fade out of people's lives, making lifestyle changes and the environment In the warmth of the people, more attention their image. Thus, in the fashion of down clothing in Islay seasonal build out. Similarly, changing consumer lifestyles and enhance awareness stems from the level of people in the channel also broaden access to information to network fields. Thus, marketing has become an important brand to open a new chapter of Islay. The Islay re-layout, multi-marketing expansion will undoubtedly make consumers feel more meaning and depth of the brand.

the current crop of diverse marketing, the experts say so, in the era of social media complex, is essential to choose the means to promote the spread of brand development. Now is a critical period for the corporate brand planning, Islay can always adhere to "pay tribute to the fashion" brand appeal, select marketing strategies more in line with product positioning, has a certain significance. Seen in this light, Islay this winter will bring to consumers through the fall and winter clothes new chapter in the popular and colorful forms.