LOS GATOS, CALIFORNIA - APRIL 20: A sign is posted in front of Netflix headquarters on April 20, 2022 in Los Gatos, California. Shares of Netflix dropped over 35 percent after the company reported that it had lost 200,000 subscribers for the first time in the first quarter. The company also reported that it expects to lose an additional 2 million subscribers in the current quarter. (Photo by Justin Sullivan/Getty Images)
串流影片市場，如 Disney+、Hulu、Sling TV 等的對手，甚至是 Netflix 在美國本土都是調漲月費，但據瑞銀的媒體娛樂分析師 John Hodulik 所說，Netflix 的行動是明顯與市場趨勢相反的，而且減幅相當明顯。同時，Netflix 共同 CEO Greg Peters 也曾在他們的一月財報會議上，提到會尋找可以提價的市場，用以為內容創作提供資金，並視自身服務為「無可取代的」，所以認為能夠透過加價來增加全球收入比例。
