10 Qualities That You Need To Create A Sustainable Brand

from: FASTCOMPANY

by: Jessica Blotter

1: Innovation can be a tool for optimism
2: Core values should be your #1 driver
3: Living systems thinking means everything is connected
4: Not every decision should be based on financial return.
5: Doing things the right way is different than doing the right things
6: Look at limitations as a source for creativity
7: Humor can be a door opener
8: Transparency
9: Embrace issues before others point them out for you
10: Know your story