6 Lessons In Brand Strategy, From The Brains Behind Gaming’s Best Brand

1) Apply business models from other disciplines

2) Find a design language to build around

3) Design for the edge cases

4) Design around use--not around the technology

5) Edit the products, curate the brand

6) Find the new business model in the price gap

From: http://www.fastcodesign.com/1669181/6-lessons-in-brand-strategy-from-the-brains-behind-gamings-best-brand?partner=homepage_newsletter

By: James Gaddy

Image: http://www.lezha.eu/mario-forever-flash/