An entire “end to end” innovation capability, including these phases:

• Trend spotting and scenario planning
• Gathering customer needs and market insights
• Generating ideas using the scenarios and needs as guideposts
• Evaluating, prioritizing, and selecting ideas for further development
• Prototyping and piloting ideas
• Transitioning ideas into product or service development
• Launching new products and services

By: Jeffrey Phillips

From: http://www.fastcodesign.com/1669037/wanna-manage-the-innovation-process-learn-to-plan-scenarios-not-fight-fires?partner=homepage_newsletter

Image: http://peterpsmith.blogspot.com/2011/10/wheres-innovation-part-1.html