文／Dr.J.J. 圖／老唐

有些事隨口說說，差不多就可以了，不用太認真，不過一旦扯上生意，往往是「說了就算」，畢竟這牽涉到公司收益，少個零，多個零，差別可是很大的。

所以當我們想要表達自己是很正經的在講述個人想法，同時也希望對方能清楚了解自己的立場時，就會說”mean business”──玩真的！言下之意，就是要對方別呼攏了事。

Roger：Do you think we should meet up sometime again next week to make sure all is on the right track?

Roger：下禮拜我們是不是該找時間再確認一下事情是否進展順利？

Alex：But why? We’ ve got a PR agency to look after the whole event.

Alex：為何？我們有公關公司幫忙安排所有事情啊。.

Roger：I know, but even so, we still need to make a check list with them. All the big guys from headquarter will participate. We just can’ t afford to have any flaw.

Roger：我知道，不過即使如此，我們還是需要跟他們一起做個確認明細表。總部的那些大頭都會來，要是有任何閃失，我們可沒法擔待的。

Alex：Hey, take it easy. This is not the first time we’ re holding this kind of function and it’ s just a casual gathering.

Alex：嘿，別那麼緊張啦。這又不是我們第一次辦這樣的活動，不過就是一次很隨興的聚會啊。

Roger：I don’ t think you understand what this means to our company. When the boss said we need to do something to build up our brand awareness, he meant business.

Roger：我覺得你沒搞清楚這對公司有什麼意義耶。當老闆說我們要做些事情來建立品牌形象時，他可是玩真的。

Alex：But I thought it’ s just to invite some celebrities and certain people from the head office to join

Alex：可是我以為只要邀請一些名人跟總公司的人來參加就行了。

Roger：It’ s not just about getting people together, it’ s the media exposure we should aim for and, on top of everything, sales that this whole thing should generate.

Roger：這不只是把大家聚在一起而已，主要是為了得到媒體曝光度，然後最重要的是，這整個活動應該帶來的銷售利益。

Alex：I know what you mean now!

Alex：現在我懂了！

（本專欄為「最終回」，感謝各位讀者長久以來的支持。）

自由時報-971231

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