The IKEA brand designs easy-to-assemble furniture items and kitchen appliances for the common people. It was founded by a 17-year-old boy named Ingvar Kamprad in 1943 in Sweden. Since 2008, it has become the largest and most well-known furniture retailer. Numerous companies, organizations, and their workforce today mould the IKEA brand. According to the IKEA case study helpers, marketing management students are often asked to write a case study on this brand since it has been operating for a long time. Students can get insights into numerous tactics and strategies that the brand has employed on various fronts. Here are the important factors that you should keep in mind while creating an IKEA case study. 

Create a Thought-Provoking Case Study

Creating an IKEA case study can give you lots of insights into the functioning of this brand. Keep reading to know how you can write a better case study.

1. Explore the Business Vision of IKEA

You need to begin by writing about the vision of IKEA. They desire to provide highly functional and well-designed furnishing products at low prices to people all over. The five dimensions of IKEA are low price, form, quality, function, and sustainability. Talk about their sustainability view and how their decision to enter a new market is based on a detailed analysis and research. You also need to talk about the 8 key values of IKEA, namely, togetherness, caring for the planet, cost-effectiveness, constant improvement, unconventional thinking, reciprocal responsibility, and leading through an example.

2. Do a SWOT Analysis

Discuss opportunities for IKEA like development for sustainability, exploring local patterns, securing the safety of supplier and compliance, and the like. Next, analyze threats like climate change, rising inequality, high competition, and the like. Next, write about its strengths like consistent quality of products, their vision of making the life of people better and their offering of a wide range of reliable products at low prices. Write about their weaknesses like their run-ins with bad press, the requirement for maintaining cost-effectiveness, and concerns about the maintenance of quality in products.

3. Do a PESTLE Analysis

Analyze political factors. IKEA is a leading example of a business that is thriving in local and international realms. Economic factors may include IKEA's adoption of specific plans because of cost-effective changes and development. You also need to talk about the impact of the recession on IKEA. Social factors can include their contribution to charity and providing opportunities to people in general. Technological factors can include their ability to optimize the process of the supply chain and the usage of technological systems to reduce waiting time in line. Legal factors can consist of the planning of the organization to the most difficult necessities and maintaining rules according to the right procedures. Environmental assessment has been done by IKEA so that the organization provides counteractive measures in a specific time period.

4. Do Not Forget to Proofread

Creating an IKEA case study can be a lengthy process. It is important for you to proofread everything once you have written it. Do a thorough SWOT and PESTLE analysis from authentic resources and edit out all the information that you think is irrelevant. 

Start implementing the above tips to write an impressive  IKEA case study writing  on this brand.

Summary:  Marketing students are often asked to write case studies on brands like IKEA. The article outlines the right way of preparing a case study.