Matchmaking is a cost-effective type of advertising that is displayed on sites visited by a brand's target audience. In this article, we examine the impact of this type of advertising in the world of digital marketing.
What if there is a way to target our audience with more effective advertising that is looking for our product or service?
Today, digital marketers have a wide range of tools for delivering their advertising messages. But what once involved buying ads on search engines - Targeted Organic Website Traffic - now requires a comprehensive strategy to target specific audiences at the right time. Especially for B2B markets, finding and connecting with people who are interested in their products is essential to maximizing your ROI.
Advertising Mirrors (native ads - Targeted Website Traffic ) is a form of advertising costs at sites where the target audience a brand, giving them the attack, is displayed. These ads are appropriate to the format of the site or media in which the ads are displayed and the location of these ads is such that the audience considers it as the main content of the site and trusts it. So these ads are not like other regular ads.
Native ads are usually seen in the news section of social networks or as suggested content on the pages of the site. The main point of this type of advertising is that it does not harm the user experience. In other words, these ads are not displayed on the content of the page or in the corners of the page and in different sizes. In 2019, matched ads accounted for 61% of online ads and had a significant growth in the market.
Types of matched ads:
1. "In Feed" ads
Advertisements that we see in news and social media news such as Facebook and Twitter
۲. Selected links in the Google search list
List of ads that come as the highest results on the Google site. The distinguishing point of these links is the existence of a small post titled Ad next to these links.
3. Suggested content
Suggested topics that appear below the articles you are reading or the pages of the site you are visiting.
On the Evand site, it has recently been possible for event organizers to use this type of advertising. Each event has a different potential to be displayed on different pages of the site based on the parameters on the event page. Native ads have the ability to show your event to the most relevant audience and increase your chances of being seen among the events in your field.
If you want your event to be seen among related events and displayed to an audience interested in a particular area, you can click on the "Manage" icon in the list of events to enter the admin panel and order ads from the advertising tools section. Advertise this type.
Why are online marketers increasingly turning to matching ads?
- This type of advertising is very effective. Audiences are 53% more likely to view native ads than regular ads. Matched ads lead to an 18% increase in purchasing decisions. In addition, the visual conflict with these ads is equal to or even greater than the content of the site itself.
- Since native ads are hidden in the user's desired content, it does not bother the user from the flood of ads. As long as the content is useful and interesting to the user, these ads will work.
- The audience understands the advertising nature of this type of show but does not care. In a study at Stanford University, researchers found that this type of advertising does not convey a sense of deception to the user and has a significant impact on user buying behavior.
- These ads are quite purposeful in a wider range of messages to the target audience, which is more likely to be the target audience of the ads.
As we have seen, native ads is one of the newest types of advertising in digital marketing and plays a very effective role in targeting ads and targeting the target audience. In today's world, the more purposefully we introduce our products and services, the more market share we can have.
You can also use these ads to target the target audience of your events.
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