In 2011, Super 7, a Taiwan-based girl group, was created and was intended to copy Girls’ Generation. Super 7’s first single features the outfit that copies Girls’ Generation’s outfit for “Hoot.” Super 7’s album also features a title of “少女時代.” This paper analyzes how Super 7 infringes Girls’ Generation’s trademark. The infringement exists because Super 7 uses “少女時代,” which is S.M. Entertainment’s trademark, in the music CD product for marketing purposes of charaterizing Super 7 as Girls’ Generation.

Presented at ACMP 2012, http://www.acmp.asia/index.html