從K-POP談台灣智財戰略-兼談如何成為專利律師
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從K-POP談台灣智財戰略-兼談如何成為生技專利律師
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大綱
– Ideas
– Psy Trend
– Korea v. Taiwan
– Korea in Music
– Samsung
– International Sensation
– Rethinking Ourselves
– Careers in IP
– How IIP can Help You
– Q&A
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Ideas
– Taiwan: Manufacturing à
Brand-name
Ø What is needed?
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Endorsers
Ø Celebrities
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“Targeted
market” v. “Taiwan but internationally-known”
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Sports, movies,
dramas, singers
– Fashion products
Ø Electronic devices for entertainment
Ø Clothes
Ø Cosmetics
– Pop music industry
Ø Generating celebrities
Ø Observations from the K-POP industry
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Psy Trend
– Beginning: Gangnam Style, http://youtu.be/9bZkp7q19f0
– Achievements
Ø 400 million views on Youtube
Ø No.1 on Billboard K-Pop Hot 100
Ø Aug. 2, 2012 CNN report: http://youtu.be/Bz95ahmCEGQ
Ø No.1 download in i-Tunes
Ø No.2 on Billboard Top 100 Chart
– Interview on NBC TODAY SHOW 9/14/12 :
– Another interview:
– Background
Ø Park Jae-sang
Ø born in December of 1977
Ø studied at Boston University first and later
transferred to Berklee College of Music; but never graduated
Ø His father owning D.I Corp.
– Music career
Ø 12 years; No.1 singles
Ø YG Entertainment
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Colleagues: Big
Bang; 2NE1
– 台灣（媒體）的一般反應
Ø 「大叔」？
Ø 看不起？還是無知？
– 台灣的韓國情節
Ø 何時開始「仇韓」？
Ø 零星的非正式衝突（運動比賽）
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Korea v. Taiwan
– Korea
Ø Source: CIA, https://www.cia.gov/library/publications/the-world-factbook/geos/ks.html
Ø Population
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48,860,500 (July
2012 est.); No. 25
Ø Area
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99,720 sq km;
No. 109
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Land: 96,920 sq
km
Ø Age structure
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0-14 years:
15.1% (3,844,033 male/ female 3,533,963)
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15-64 years: 73%
(18,228,643 male/ female 17,463,195)
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65 years and
over: 11.9% (2,365,749 male/ female 3,424,917) (2012 est.)
Ø Median age
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total: 39 years
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male: 37.6 years
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female: 40.4
years (2012 est.)
Ø Population growth rate
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0.204% (2012
est.)
Ø Birth rate
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8.42 births/1,000 population (2012 est.)
Ø Unemployment rate
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3.4% (2011
est.); No. 31
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3.7% (2010 est.)
– Taiwan
Ø Source: CIA, https://www.cia.gov/library/publications/the-world-factbook/geos/tw.html
Ø Population
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23,234,936 (July
2012 est.); No. 51
Ø Area
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35,980 sq km;
No. 139
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Land: 32,260 sq
km
Ø Age structure
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0-14 years:
15.1% (1,813,886 male/ female 1,675,749)
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15-64 years:
73.8% (8,590,859 male/ female 8,465,373)
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65 years and
over: 11.1% (1,213,519 male/ female 1,354,515) (2012 est.)
Ø Median age
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total: 38.1
years
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male: 37.4 years
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female: 38.8
years (2012 est.)
Ø Population growth rate
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0.171% (2012
est.)
Ø Birth rate
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8.81 births/1,000 population (2012 est.)
Ø Unemployment rate
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4.4% (2011
est.); No. 44
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5.2% (2010 est.)
– 共同歷史經驗
Ø 被日本統治
Ø 軍事獨裁者時期
Ø 民主化
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獨裁者處死（Chun Doo-hwan，特赦）
v. 無轉型正義
Ø 美國支持
Ø 外國的武力威脅
Ø 相似的節日
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ex.: 農曆過年、中秋節
– 台韓關係
Ø 從無軍事衝突
Ø 自1992年：無外交關係
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conflicts
Ø 韓劇
Ø 韓國飲食
Ø K-POP社群
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Korea in Music
– 2012 Olympic medal count
Ø No. 5; G 13, S 8, B 7
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USA: No. 1; G
46, S 29, B 29
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TW: No. 63; G 0,
S 1, B 1
– Psy, Korea: http://youtu.be/rpYq1lSce1U
Ø 看到什麼？
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自信
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文化
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歷史與現代
Ø 台灣的歷史
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「國家」概念？
Ø 政治發展與IP保護
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出版法 v.
著作權法
– G20 Summit
Ø found in 1999 (G7)
Ø a forum for finance ministers and central bank
governors
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international
economic issues
Ø Korea’s participation:
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http://youtu.be/DjKv4tz4FG0 (hosting)
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http://youtu.be/sbqDUZy1jEM (Reception)
– 2010 G20 Summit in Korea
Ø Let’s Go (in English): http://youtu.be/wCFK6QuqpAw
Ø 2010 Asia Song Festival G20 Concert 2010-10-24: http://youtu.be/JTR4v1d_q9s
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Samsung
– Multi-national company
Ø Taiwan equivalent: 台塑
Ø Electronics Industries
Ø Samsung Electro-Mechanics
Ø Samsung SDI
Ø Samsung Corning Precision Materials
Ø Samsung SDS
Ø Samsung Techwin
Ø Samsung Mobile Display
Ø Samsung Digital Imaging
– Machinery and Heavy Industries
Ø Samsung Heavy Industries
– Chemical Industries
Ø Samsung Total Petrochemicals
Ø Samsung Petrochemicals
Ø Samsung Fine Chemicals
Ø Samsung BP Chemicals
– Financial Services
Ø Samsung Life Insurance
Ø Samsung Fire & Marine Insurance
Ø Samsung Card
Ø Samsung Securities
Ø Samsung Investment Trust Management
Ø Samsung Venture Investment
– Others
Ø Samsung C&T Corporation
Ø Samsung Engineering
Ø Cheil Industries
Ø Samsung Everland
Ø The Shilla Hotels & Resorts
Ø Cheil Worldwide
Ø S1 Corporation
Ø Samsung Medical Center
Ø Samsung Human Resources Development Center
Ø Samsung Economics Research Institute
Ø Samsung Lions
Ø The Ho-Am Foundation
Ø Samsung Foundation of Culture
Ø Samsung Welfare Foundation
Ø Samsung Life Public Welfare Foundation
– Samsung and Team of Chinese Taipei (aka Taiwan): http://youtu.be/z2Mk1dT_1iQ
Ø What about HTC?
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“HTC是中國人所創立的品”, http://youtu.be/oRJfY_K9MuI
– Samsung and K-POP:
Ø Olympic: http://youtu.be/MIozGvbuT8Y
Ø AMOLED: http://youtu.be/HkPOmuRJQHI
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International
Sensation
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Cultural exports:
http://youtu.be/zOXkjroLsfQ (festival
events)
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High
competition: http://youtu.be/eFdPQb6yNhA
– New idol groups: 30 (up to Aug. 2012); 15
(2011)
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Key person-Park
Jin-young:
– Business model:
Ø http://youtu.be/Mrm8BjMLnAM
(MidemNet 2009: Conversation with J.Y. Park, JYP Entertainment)
– J.Y. Park’s
2012 new song:
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Music Shows
– Music Bank (KBS)
– Show! Music Core (MBC)
– M! Countdown (Mnet)
– Inkigayo (SBS )
– Radio Shows
– DJs from idol group members
– Interviews
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Idol Star
Athletics Championship
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Live performance
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Technology
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Music Awards
– Cyworld Digital Music Awards (2006)
– Golden Disk Awards (1986)
– Melon Music Awards (2009)
– Seoul Music Awards (1990)
– Korean Music Awards (2004)
– Mnet Asian Music Awards (MAMA, 1999) (aka Mnet
Korean Music Festival prior to 2008)
– Mnet 20's Choice Awards (2007)
– Gaon Chart Awards (2012)
– KBS Music Festival
– Asia Song Festival (2004)
– Annual Korean Entertainment Arts Awards
– Korean Popular Culture and Arts Awards
– SBS MTV Best Of The Best
– Korea Republic Seoul Cultural Art Awards
– Korean Broadcasting Awards
– ……
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Distinctive
features of K-POP music
– A song of at most 3 min and 30 sec.
– Groups: main vocalists
– Dancers, choreography
– Variety: Ballad, pop, rock, rap, …
– Respectful, humble persons
– Psy is not typical.
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IP strategies
– Trademark registration
– “GIRLS’ GENERATION” (Taiwan Trademark)
Ø S.M. ENTERTAINMENT CO., LTD.
Ø Filing date: Aug. 6, 2007
Ø Registration: May 16, 2008
Ø TW TM no. 01311865
Ø “少女時代”, as well
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Endorsement
– Profit sources
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Rethinking
Ourselves
– We are far behind Korea.
– IP Tactics
Ø Human-being-focused
Ø Technology as a supplementary
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i-Phone: user
experiences
– Legal Reform
Ø ”Inventors/authors”-focused
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Not for big
companies
– Sustainable Music Industry
Ø Business model
Ø Show channels
Ø Awards for local artists
Ø Training
Ø More participants
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S.H.E.:
Qualified?
Ø Local à International
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International is
not equal to China.
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Careers in IP
– 事務所
Ø 專利工程師
Ø 程序管理師
Ø 專利師/專利代理人
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專利師考試：難，國家不鼓勵
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學位 v.
證照
Ø 律師
– 公司
Ø 專利工程師
Ø 專案經理/專案副理
Ø 法務管理師
Ø 程序管理師
Ø 專利經理
Ø 法務經理
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How IIP can Help
You
– 年限：2-3 yrs
– 專利律師訓練, http://www.iip.ntut.edu.tw/files/15-1109-31717,c7064-1.php
Ø 基礎IP法律課程
Ø 基礎法律課程
Ø 基礎專利法課程
Ø 高等專利法課程
Ø 實習機會
– IP產業連結
Ø 基礎IP法律課程
Ø 著作權法專題研究、商標法專題研究、營業秘密法與公平交易法專題研究
Ø 基礎法律課程
Ø 行政法、民事訴訟法、刑事訴訟法、民法總則、刑法總則、民法債篇、民法物權篇、英美契約法、公司法（6 o/f 9）
Ø 可考律師
Ø 基礎專利法課程
Ø 專利法專題研究、專利寫作、專利申請實務、專利審查基準、美國專利法專題研究、美國專利申請實務、中國專利申請實務、歐盟專利申請實務
– 高等專利法課程
Ø 專利法案例分析、美國智財訴訟實務、專利侵害鑑定實務、專利佈局與專利策略、高科技產業的專利糾紛、美國專利訴訟專題研究
– 出國
Ø Ph.D first; then, LL.M. or J.D.
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Engineering
writing skills
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Speaking skills
Ø 工作幾年à回國
Ø 準備：GRE & TOEFL
– 實驗室經驗
Ø 北科大理工研究所
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師資可比國立的普通大學
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Q&A
– Thank you for your attentions.