OLISI( European wire ) women's clothing brand OLISI( only wi
Shenzhen Yiming Garment Co. Ltd. was established in 2002, is a modern clothing enterprise a clothing design, production, sales and management in one, the humanized management, flexible operation, marketing a strong team of experts,coach皮夾, through the computer business network advanced, effective and rapid formation of the logistics distribution system, guarantee the sales, the smooth flow of information, very good to drive the popular fashion.
's OLISI (European wire) is a popular women's fashion brand, has the first-class brand planner and excellent team of designers and senior brand management team, the company brand strategy for the development of the core, is committed to brand operation model of brand diversification. To provide customers with high-quality clothing chain oriented company brand development, to absorb the latest international pop elements at the same time, always pay attention to the domestic female living situation,coach包包, through the unique market positioning, brand new interpretation, individuality and fashion design, high-quality products and excellent value for money after sale service, we strive for modern city the female superior and Zhuo you the extraordinary quality of life, so that all women can radiate charm on different occasions.
as the company flagship brand OLISI (Ou Lisi), during the nine years of development, through continuous self perfection, by the customers and consumers alike, and product sales year after year by delivery, operation company straight battalion, affiliates, and agents to join channel mode, in the domestic market development, sales network of radiation more than 20 provinces and cities nationwide, autonomous region. Currently in the mainland has successfully developed more than 30 directly managed stores and more than 100 franchise stores.
brand introduction
design: OLISI (Ou Lisi) brand from fashion, romantic France Paris, reflect the female's elegant and romantic.
market positioning: OLISI (Ou Lisi) brand will be the target consumer group locked in 25 - 40 years old, free for the modern family marginal personality, advocating nature, the pursuit of quality and rich taste of the elegant women.
Product characteristics: OLISI (Ou Lisi) the use of high-tech new materials, firmly grasp the latest fashion trends and into the design, through the simple lines and embroidery and lace and the detail on the idea, the clothing and the natural color and texture of fabric are combined, create elegant female beauty and sexy in a concise, fashion.
price position: spring summer autumn and winter:: 98-598 yuan, 198-1280 yuan.
marketing: direct marketing, joint venture and agent model for market promotion; development direction: international market brand.
brand positioning
consumer group positioning: middle-class women, material abundance has stable income, higher ideal desire for spiritual, prone to the identity of the brand loyalty.
A: abandon avant-garde and experimentalism insecurity, advocating nature and humanity. The sweep of a sense of belonging to the elite culture, self evaluation of refined taste category, but also has strong >