Local brand Bosideng Man launched its "Flying Dragon" menswear line at the Bird's Nest recently, with famous Taiwanese pop star Lee-Hom Wang in attendance.

Bosideng Man has positioned itself as a "quality life men's fashion" brand by combining Chinese clothing culture with European fashion elements and embodying the unique "Chinese-Western" style. Crimson-thread buttonholes, dragon patterns and the color red are some of the elements it uses on its jeans, jackets and preppy shirts.

The brand's 2009 autumn and winter wear is themed Smart Business Wear, Easy Office Wear, Cool Casual and Urban Sports. The brand has named Wang as its new spokesperson.

Never hippie, never bling-bling, never too casual, Bosideng Man is aimed at the discerning fashionista.

The Bosideng man is one who is successful in the workplace, committed to his family and able to shoulder many responsibilities. Children look up to him and parents are proud of him, much like the qualities brand ambassador Wang embodies.

Bosideng, 76-1 Qianmen Avenue, Chongwen district

崇文区前门大街76-1号

Gan Tian