Taiwan Apprentice Task 1 : Washington Organic Cherry
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Task #1: Developing a marketing campaign -- do our Apprentices have what it takes to be a marketing specialist! Each contestant will have to submit a one-page summary and a one-minute audio "pitch" of a proposed new product to the Taiwan market. All contestants will have to not only show their marketing skills, but also how much they love the planet because all the new products are organic foodstuff from around the world
Organic Cherry from Washington State (華盛頓州有機櫻桃)
Intro:
Hi, I am Damian Cheng from Taiwan Apprentice Marketing.
Conclusion:
Our goal is to become No1
organic cherry provider in Taiwan market within one year.
Background:
Our organic cherry is nutritious, containing Antioxidant and other
vitamins, what’s more, our consumers and producers are practicing our concept:
a self generated lifestyle.
Method:
So, Our marketing strategy will focus on “Healthy and delicious, Washington Organic Cheery!”. In the peak seasons May to August, we will use placement marketing to put our cherries on TV, magazines, newspapers and try to expose our product to consumers as much as possible. As for offseason, we will focus on dried cherries to extend the cherry boom and cooperate with famous bakeries to launch eye-catching desserts.
Conclusion:
To conclude, Washington organic cherry is the best. Thanks for your listening.