Commercial real estate big brothers to abandon the tradition
electric era, to seek a breakthrough of the traditional business of any wind sways grass. Can provoke people sensitive nerve. Chinese commercial real estate tycoon Wanda high-profile announcement will significantly reduce the retail area of the news spreads soon, Shenzhen commercial real estate tycoon Baoneng group yesterday released tone: integrated cross-border mode will be opened in the two years of 7 large shopping center in business and experience.
traditional shopping center is a comprehensive set off a "retail" revolution, and this kind of experience can really against electric shock? This is a time of observation for the proposition.
phenomenon: to retail experience wind
retail will be their big area substitution in ten years? Between the two electric business ma and Wanda Wang Jianlin boss this gambling on the still in the ear, but the adjustment is already the undercurrent. Wang Jianlin in the first half of the year before the Wanda Group to report on the work of the position, to make significant adjustments to the Wanda Plaza, Yetai distribution, reduce the dress form, increase the experience type format. The fourth quarter of this year after the opening of the Wanda Plaza, two floor to abolish the clothing industry, taking not recruit retail.
it is not only a traditional retail gradually. The reporter learned from the Shenzhen, the commercial real estate giant treasure can also quietly to adopt measures. Yesterday, Baoneng Commerce announced that within two years, 7 large shopping center opened. "Experience industry will account for the proportion of 70%, cross-border business, mobile Internet technology will be applied in large area." Baoneng commerce related person in charge said. And has just opened in Guangzhou Yue Feng square, including 3000 square metres of MELAND children park and other experiential format portfolio has become the "killer, the park is known as the" is the new custom build a full range of children's recreation experience project.
"reduce the traditional retail, the main push crossover experience is perhaps a new mode under the current situation the achievements of China's commercial real estate." Industry experts said, such as the new shopping center of Hongkong new world of K11, is the global first will take the lead in art appreciation, cultural experience, natural environmental elements in combination brand shopping center. It is reported, the Shanghai K11 art mall at the end of this year will be opened in the mainland city layout.
exploration: experiential retail rents much lower retail times
however, in the domestic commercial real estate have announced that it would increase the experience area, reduce the retail on the occasion, the rental return is an unavoidable topic.
reporter survey found,lv2013包包型錄, retail rents far higher than the experiential activities can afford the rent, in Guangzhou's Tianhe District shopping center and retail shop rent is the same in the shopping centre catering rent more than three times.
"in Guangzhou commercial real estate, according to statistics,lv2013夢幻新款目錄, the average retail payments in the city >