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Macao Consumers’ Awarenes, Attitude and Product Labeling towards GM (Genetically modified) Food Products
Alice
2012/4/29
Content
1. Introduction
2. Exposure and level of awareness of GM Foods ofconsumers in Macao
3. Lack of regulations and resources of GM foodinformation and labeling in Macau
4. Research questions
5. Concept and plan on the research
1. Introduction
Purchasing attitude on GM foods (consciously or unconsciously) of Macao citizens
The food legislation in Macao is imperfect & less
Most of the food in Macao mainly rely on imports (esp.PRC)
Macao public awareness of GM modified foods (high /low?)
Food price in inflation in Asia, especially inChina, HK SAR and Macau SAR
2. Exposure and level of awareness of GM Foods ofconsumers in Macao
In Health Bureau in Macao web page, no detailedinformation of GM food was found
Public awareness of GM foods is not high
In contrast, organic food has a certain market inMacau
Little informed from public and the government,consumers have lower knowledge of GM food
Lack of awareness of the food product they consumedaily might be a genetically modified
3. Lack of regulations and resources of GM foodinformation and labeling in Macau
The implementation of the food labeling in Macaohas been come into effect on 2008/1/1, legislation of Degreeno. 50/92/M (food labeling laws)
Many loopholes and lack of relevant information innutrition labeling. Nutrition claims and the labeling of genetically modifiedfoods.
Macao government provide not enough information onGM food/ GMOs to public
With reference on the HK, PRC & other Asiancountries for the GM food regulation
4. Research questions
How Macau citizens consider about the GM food?
Consumer’s attitude towards GM food
Willingness to pay (WTP)
Acceptance of the GM food
Changing the purchasing attitude with someconditions (lower price, providing positive information to public)
Opinions in GM food labeling
What the respondents will take first intoconsideration? (Hungry, health, safe, budget?)
Education level of respondents
Monthly income of the respondents
Food security level among the respondents
5. Concept and plan on the research
Macao citizens’ concept of GM food and GM foodlabeling will be discussed.
GM food mandatory labeling in Macao can act as analert to the public for their purchasing attitude?
The purchasing confidence in GM foods
What is the correlation to the purchasing behavior amongthe Macao citizens
Will the food purchasing behavior be influencedafter public education on GM foods?
GM foods versus non-GM food (the tendency ofpurchasing)
Public confidence of the food product in Macao (foodscandals in China, PRC)
Process of the research: questionnaire for the random survey à data analysis àcomparing the result to other countries