2010-02-16 23:24:37老不休
論文推薦'--國人對老人養生村住宿意願之研究
系統編號: | 093NCYU1121001 | ||||||||||||||||||||||||||||
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研究生: | 許瓊方 | ||||||||||||||||||||||||||||
研究生(英文姓名): | HSU CHIUNG FANG | ||||||||||||||||||||||||||||
論文名稱: | 國人對老人養生村住宿意願之研究 | ||||||||||||||||||||||||||||
英文論文名稱: | People’s Willingness to Stay in the Residential Hotel | ||||||||||||||||||||||||||||
指導教授: | 黃宗成 | ||||||||||||||||||||||||||||
學位類別: | 碩士 | ||||||||||||||||||||||||||||
校院名稱: | 國立嘉義大學 | ||||||||||||||||||||||||||||
系所名稱: | 管理學院碩士在職專班 | ||||||||||||||||||||||||||||
學號: | 0919414 | ||||||||||||||||||||||||||||
學年度: | 93 | ||||||||||||||||||||||||||||
語文別: | 中文 | ||||||||||||||||||||||||||||
論文頁數: | 65 | ||||||||||||||||||||||||||||
關鍵詞: | 老人養生村 ; 選擇考量因素 ; 行銷通路偏好 | ||||||||||||||||||||||||||||
英文關鍵詞: | residential hotel ; decision-making ; distribution channel | ||||||||||||||||||||||||||||
被引用次數: | 8 | ||||||||||||||||||||||||||||
[ 摘要 ] | |||||||||||||||||||||||||||||
依聯合國之定義,65歲人口占總人口比率達7%,即進入高齡化社會。1993年我國65歲以上人口占總人口已達7.1%,開始成為高齡化社會國家之一。鑑於我國進入高齡化社會較遲,因此,對於老人住宅相關措施之進度相對落後,有待努力跟進。 本研究目的在瞭解老人養生村潛在客戶,其對養生村選擇考量因素、行銷通路偏好、住宿意願及其間之關係。在台灣首先推出養生村概念的是台塑集團,由於台塑集團在台北林口及嘉義太保的養生文化村是國內最大規模老人社區,其營運是否成功,備受社會關注。而嘉義市近年來曾多次被評比為最適合老年人退休居住的地方,故本研究以台塑養生文化村為研究範圍,並以嘉義市之獅子會、扶輪社、崇她社等社團之會員為抽樣對象,採用便利抽樣的方式發放問卷,最後共得有效樣本411份。 研究結果發現潛在客戶「社經背景」不同,其對老人養生村「選擇考量因素、行銷通路偏好及住宿意願」亦不同;潛在客戶對老人養生村「選擇考量因素」及「行銷通路偏好」,會影響其對老人養生村「住宿意願」。本研究最後並針對以上研究結果作成建議,供老人養生村相關業者及內政部主管機關未來在台灣推廣老人住宅之參考。 | |||||||||||||||||||||||||||||
[ 英文摘要 ] | |||||||||||||||||||||||||||||
According to the United Nation, the society becomes golden-aged society when there is 7% of population over the age of 65. Most developed countries already reached this status and have experiences to come up with the policies to take care of elder people's welfare. Taiwan just reached golden-aged society in 1993 and its policies regarding elder people's welfare are relatively incomplete compare to the other countries. The aim of this research is to understand the potential customers of residential hotel including their decision-making factors, distribution channel preference, willingness to stay and the relation among these three elements. Formosa Plastic Group is the first in Taiwan who has a concept of residential hotel and its residential hotel in Taipei and Chiayi are closely watched by other companies who intended to enter this market. Chiayi has recently been rated as one of the best location for retired people in Taiwan. Therefore, this research focused on residential hotel of Formosa Plastic Group in Chiayi. Also, the samples were randomly collected from Lion International, Rotary Club and other societies in Chiayi; 411 respondents were surveyed. The result shows that the potential customers of different social backgrounds will have different decision-making factors, distribution channel preference and willingness to stay. Furthermore, decision-making factors and distribution channel preference will both influence the willingness to stay of potential customers. Hopefully the finding of this research will be able to provide better understanding for future planning. | |||||||||||||||||||||||||||||
[ 論文目次 ] | |||||||||||||||||||||||||||||
中文摘要﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒i 英文摘要﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒ii 誌謝辭﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒iii 內容目錄﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒iv 表目錄﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒vi 圖目錄﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒vii 第一章 緒論﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒1 第一節 研究問題﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒1 第二節 研究架構、目的與假設﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒3 第三節 研究流程﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒4 第四節 研究內容﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒6 第二章 文獻回顧 ﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒7 第一節 老人住宅研究的重要性﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒7 第二節 消費者決策行為﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒12 第三節 消費者選擇老人養生村之決定因子﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒20 第三章 研究設計﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒23 第一節 問卷設計與前測﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒23 第二節 抽樣設計﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒26 第三節 資料分析與方法﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒27 第四章 研究結果與分析﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒29 第一節 樣本特性﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒29 第二節 受訪者社經背景與其對老人養生村選擇考量因素之關係﹒﹒34 第三節 受訪者社經背景與其對老人養生村行銷通路偏好之關係﹒﹒37 第四節 受訪者社經背景與其對老人養生村住宿意願之關係﹒﹒﹒﹒39 第 五節 受訪者對老人養生村選擇考量因素、行銷通路偏好與住宿意願之關係﹒﹒﹒41 第五章 結論與建議﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒43 第一節 結論﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒43 第二節 建議﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒44 參考文獻﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒46 附錄A 老人住宅綜合管理要點﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒49 附錄B 促進民間參與老人住宅建設推動方案(核定本)﹒﹒﹒﹒﹒﹒﹒54 附錄C 國人對老人養生村住宿意願之研究問卷﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒﹒63 | |||||||||||||||||||||||||||||
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