Tag Heuer has done a splendid job in the field of high end horology and over the years its role as a master horologist has only gotten bigger. When we talk about being state of the art, it is often seen as an expression. But for Tag Heuer, is more than the meaning of existence itself. The brand takes its job pretty seriously and for it to establish an empire out of a sinking ship is the best way one could define the brand’s ethos and values. Originally known by the name of Heuer, the watchmaker had quite the reputation for its marvelous work with dashboard clocks and high precision sports watches.

As far as the Swiss horologist’s history is concerned, the best term to define it would be flawless. Heuer was saved by TAG when it bought in a majority stake in the business. This venture was eventually bought over by LVMH. Today, the watchmaker is a great example of what determination and never giving up looks like.

This blog will try to widen your understanding if the watchmaking world and the Tag Heuer brand. It will enable you to comprehend the importance of Tag Heuer in the watch business and the role it has played in the development process of the Swiss haute horlogerie.

Quality watches

Tag Heuer is a prominent name when it comes down to quality in watches. As a Swiss watchmaker, there is absolutely no doubt that the brand focusses all its energy and time in earning the trust of buyers and watch enthusiasts, and that can only be done by delivering quality timepieces. The Tag Heuer Carrera price, the Autavia, and the Formula 1 are a few examples.

A history of excellence

Tag Heuer’s entire history is based on excellence and competence. The watchmaker, originally known as ‘Heuer’ was a massive name in the high precision sports watch segment. Although the sports watch segment was never clearly defined back then, it was clear that Heuer was a name to be reckoned with. Not to mention the brand’s efforts and hard work in the field of innovation and watchmaking technology. The brand played a major role in developing the modern day chronograph.

Core value – Precision

At the very centre of the watchmaking values of Tag Heuer, one will find the ideology of precision and accuracy. Take a look at the Tag Heuer formula 1 price and you will know. For a watchmaker, there is nothing more important than being accurate. After all, that is why we wear watches in the first place, right?