We live in a world where style is preferred over quality. We live in a world where looks are preferred over class. It is the hard truth, after all. The same goes with luxury watches these days. There was a time when attributes like quality, functionality, and elegance were held in high regard. Things and times both change gradually and that is how we have to live. But, there are brands even today that uphold the gold standard of Swiss horology in all its true essence. IWC is one such brand that has always been true to its roots and has never failed to deliver nothing but the best. The Swiss watchmaker is a stalwart in the business that is known for its unique approach to watchmaking.

IWC , originally known as International Watch Company, was set up in 1968 in Schaffhausen in Switzerland. The venture was founded by Florentine Ariosto Jones as a part of his vision to unite authentic Swiss watchmaking techniques and American industrial practices.

With this mission, the International Watch Company was set up on the banks of the Rhine River right on the border with Germany. The watch brand rose to fame with its unique approach and knack for perfection. Before anyone knew, the IWC has launched released the Portuguese. It was a big and bulky timepiece that was something very rare for that era. The watch set a precedent for the Swiss watchmaker that carried on to the present day.

Let us take this moment and check out some of the most popular IWC watches of all times.

IWC Portofino Automatic

There is no chance another timepiece can beat this reference in terms of class and simplicity. The IWC Portofino is a fine example of ample suave and abundant style. It is a proud member of IWC women's watches .

IWC Timezoner

The Timezoner has been a part of the IWC brand for a long time now. It is hands down the best travellers' watch ever made. It makes the GMT Master look like a child.

IWC Portugieser Perpetual Calendar

The Portugieser Perpetual Calendar is probably the most exquisite creation in IWC men's watches regular catalogue. It houses the in-house manufactured perpetual calendar movement, a masterstroke from the Swiss horologist.

IWC Big Pilot's Watch

The Big Pilot's Watch is beyond words. The timepiece is sheer spectacle in terms of size, functionality, and feel. The watch gained popularity in the 1940s and then again when it was relaunched in 2002.