As long as the Swiss watchmaking industry exists, Rado will always be remembered as a pioneer and as an innovator. The Swiss watchmaking brand is probably the greatest example of an underdog coming out on top. The brand started off as a factory for making watch components and parts. This eventually took some time but the Rado began making watches too. The true taste of fame, however, came after quite some time in the form of the DiaStar watch. This is after all the world’s first truly scratchproof watch. The watch was, needless to say, a ground breaking invention and it put Rado on the global map for extraordinary watchmakers.

There is absolutely no doubt that Rado watches are different from others. This is not just because that they use a different design language and a unique aesthetic code but because Rado watches are built on the basis of core values that differ from the rest of the industry. From the beginning of Rado’s rise to fame, the brand had always made it a priority to not follow the crowd. This can be easily seen in its catalogue.

Let us take this opportunity to try and comprehend how Rado makes such a huge impact with its watches.

Innovation is key

This is something that does not need to be repeated again and again. But just for argument’s sake, it is important that we understand this and how it has played a huge role in the growth of the modern haute horlogerie industry. This industry would not have been the same if one were to take away the hunger for innovative ideas. It is because of brands like Rado and a few others that have invented things that were once thought as impossible that is industry is at such heights today. A look at the Rado watches for men would be sufficient for that.

Aesthetics

Rado ladies watches and men’s watches are, needless to say, beautiful. They are sleek, they are slender, and they maintain a slim profile. But at the same time they offer a bold wrist presence. This is all because of the way they are made. If you take a look at the True and Centrix collections, you will realize that core design language is fundamentally the same. However, the difference lies in the final product. While the Centrix watch is more inclined towards the usage of geometric angles and shapes, the True collection puts more emphasis on the smooth edges and the slim profile of the watches.