The answer is actually simple: Madden NFL 20 sports games are the only games many of them buy or are close to the only games.

The infinite ward gives us insights into what we saw a year ago . They said that by looking at the metadata of the call of duty players, they found that most people who play call of duty only play call of duty. They play a lot of call of duty, hundreds of hours, but they don't play other roles, or in many cases they don't play other roles. These people play call of duty until the next one comes out and then buy something new. They are not interested in substitutes or substitutes because they are not "players" but call of duty.

Sports games are a similar market. Many people who play FIFA, Madden, NHL, NBA 2K, etc. only play those games and buy Madden 20 coins. Traditionally, they may not be "gamers," but people playing specific games.

For people who buy call of duty or its specific sports games every year, it's worth it because they're likely to buy only that year's games. These people think the entertainment value of $60 a year is cheap.

On the contrary, if you spend a lot of money on many different games such as Madden NFL 20, when you can buy many other games, it seems pointless and expensive to buy games that look basically the same every year.