Did you know that industrial marketing or B2B marketing (not a very interesting translation from Business to Business Marketing) is as old as human life? If not, let me tell you a short story. Years ago, long before you guessed it, our ancestors met all their needs on their own.

After a while, humans realized that raising children and the problems of life did not allow them to do everything themselves. In fact, as time went on, they had less opportunity to do their work. According to historians, it was during this period that wealth was first compared to wealth, and our dear ancestors realized that science was much better than wealth. This comparison of science with wealth made our ancestors pursue knowledge and each became an expert in their profession.

The first occupations formed at that time were agriculture and animal husbandry. How do you think animal husbandry was formed? Want the flexibility to select your ideal audience? Buy website traffic can help any b2b and select traffic at the state or national level.  A review of historical documents shows that a person, after a lot of trial and error and sabotage in agriculture, came to the conclusion that he is more talented in raising livestock and milking them. Another, who was probably an introvert, could not control and guide things, but he had a high speed. So, he gave up farming and went into agriculture. The rancher and farmer both progressed, hiring dozens of others and expanding their business.

After a while, the two great-grandparents realized how much they needed each other. The farmer had to give local milk to his workers without any additives every morning, and the farmer had to go to the farmer to give fresh bread to his workers with fresh wheat in order to keep his workers healthy and healthy. The two exemplary entrepreneurs took turns camping every morning, agreeing to provide for their daily needs.

At that time, there was no news of cars and the Internet. Our ancestors had to walk long distances every day. So, farmers and ranchers (who also had an emblem of the Empire of their time) came to the conclusion that instead of spending so much time with themselves, they could sit down one day and sign an annual contract. However, this is not the end of the story. Our other ancestors also entered this business cycle in order not to fall behind the caravan of progress.

This is where the first competitions took place. There were wars and bloodshed. But civilization progressed, and our ancestors realized that they could compete with each other in peaceful and friendly ways (it was at this time that the first Olympic Games were held) and capture their target market. Therefore, each tried to provide the best services to other businesses. Ironically, one of these services was after-sales support. Looking for keyword-driven b2b website or blog traffic? Buy Organic Search Traffic!  We will deliver highly targeted traffic to you based upon (up to three) keywords that you provide!  You can further target by geography.

The evolution of these interactions and conflicts between businesses from the past to the present has created another form of marketing and sales called industrial marketing, which, incidentally, is what we are discussing today.

B2b Marketing Comics

But since he can't stay unemployed, he decides to start a home-based business and advise businesses on industrial marketing. Of course, to know his complex personality, you need to be a little patient!

Well, let's move on to another example. Suppose you own a garment factory and you are going to get a sewing machine for your 20 tailors. What do you do? You go to a sewing machine manufacturer. Carefully inspect the devices and select one of the manufacturers, contract with them, and purchase the equipment you need. Here we see another type of transaction. Transactions between several businesses.

Given the above, what do you think is the difference between a business market and other markets? To answer this question, we need to look at one of the most important types of marketing: industrial marketing or B2B marketing (or B2B Marketing).

What is Industrial Marketing or B2B Marketing?

Industrial marketing or B2B marketing is a type of marketing in which one company provides the goods and services needed by another company.  In fact, both the salesperson and the customer in this area of ​​marketing are both business owners. Companies such as General Electric and IBM spend millions of dollars a day on products that are essential to the sustainability of their business.

I suggest you take a look at the following example to better understand the concept of industrial marketing, which is equivalent to Industrial Marketing in English:

Consider a shirt that you see in a store window and you want to buy it. For now, let's take a look at the color, fashion, taste and brand of the shirt and have a little philosophical look at the story! Where did this shirt come from? And what is the story to define? To answer these questions, let's look at zero to one hundred steps in sewing a shirt together.

Definition of B2B marketing or industrial marketing

As you can see in the figure above, we need a set or chain of activities to change the shape of the cotton to the shirt, which   we call the value chain. At each stage of this chain, the value of the product is added to reach the final product. Let me not dwell on the value chain. My purpose in raising this issue is not to point out the value that is being created at each stage, but to provide the creators of this value and the relationships that are formed between them.

Let's look at the process of producing a shirt from another angle this time; Farmers sell cotton to spinners, and spinners sell cotton to weavers. In the next step, the tailor buys the woven fabric and starts sewing the clothes. None of these sectors are generously adding value to the product, but their goal is to meet the next stage of the business need to earn money buy any business in the US needs US State Targeted Website Traffic can be a cost effective supplement to your comprehensive marketing plan.  Market to the state that makes the most sense for your campaign and don't waste money on the rest! Industrial marketing is exactly the same. In this type of marketing, you, as the owner of a business, meet the needs of other businesses. In fact, the customers of your products and services are not ordinary consumers, but other businesses that will be your customers.

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