2013-11-08 20:54:12何顧問

Northwestern University – M.S. in IMC (西北IMC整合行銷傳播)

Northwestern University – M.S.in Integrated Marketing Communications

 

(西北大學IMC整合行銷傳播)

 

<!--[if !supportLists]-->I.      <!--[endif]-->Program description

The 15-monthfull-time program consists of a core curriculum and five specializations. Theprogram has a strong international focus and includes the 10-week ImmersionQuarter, which features a company-sponsored project.

http://www.medill.northwestern.edu/experience/imc/index.html

IMC Specializations for Full-Time Program:

<!--[if !supportLists]-->l <!--[endif]-->Brand Strategy

<!--[if !supportLists]-->l <!--[endif]-->Content Marketing

<!--[if !supportLists]-->l <!--[endif]-->Direct and Interactive Marketing

<!--[if !supportLists]-->l <!--[endif]-->Marketing Analytics

<!--[if !supportLists]-->l <!--[endif]-->Media Management (in the Kellogg School of Management)

<!--[if !supportLists]-->l <!--[endif]-->Strategic Communications

Global Perspectives

The GlobalPerspectives class offers students the rare opportunity to gain a firsthand viewof the best business practices of global agencies and marketers. Students spendmore than two weeks traveling in Asia to meet with and learn from leadingbusiness, communications and media executives.

Immersion Quarter

The IMC programoffers a core course that combines classroom learning with on-site immersion intop companies to work on real-world projects. Companies have a uniqueopportunity to work with talented graduate students and their professors tocreate fresh solutions and answers to real challenges and questions. Thisrequired component of the program is a great learning opportunity for students.

http://www.medill.northwestern.edu/experience/imc/full-time/index.html

Graduateeducation in IMC was invented at Medill, and the program continues to leadinnovation in the field. Students work collaboratively with peers and top-tierglobal companies to gain strategic and quantitative skills, with an emphasis onanalytics that inform consumer insights. Students develop skills acrosstraditional and digital media in order to influence consumers and buildbusiness in today's complex global marketplace.

http://www.medill.northwestern.edu/admissions/apply/index.html

 

<!--[if !supportLists]-->II.   <!--[endif]-->Deadline

Expedited review

Medill reviewscompleted applications on an expedited basis. It is to your advantage tosubmit your application with all required materials before the programdeadline. If you are applying to the full-time program, the sooner you complete your application, the sooner you willbe informed of whether you will be invited for an interview.Admitted students may apply for financialaid immediately upon admission. Applicants who submit theirapplications on or before the deadline date will be notified accordingto the following schedule:

<!--[if !supportLists]-->l <!--[endif]-->Full-time program application deadline: Dec. 1;decision notification date: on or before Feb. 15

<!--[if !supportLists]-->l <!--[endif]-->Part-time program application deadline: July1; decision notification date: on or before Aug. 15

<!--[if !supportLists]-->l <!--[endif]-->IMC Online program: Applicants who meetthe application deadline for aparticular quarter will be notified no later than two weeksprior to the beginning of that quarter.

Admittedstudents may apply for financial aid immediately upon admission. Lateapplications are reviewed on a space-available basis, so if you missed thedeadline, please submit your application as soon as possible. Late applicationswill receive a decision three to four weeks from the date that thecomplete file is received.

http://www.medill.northwestern.edu/admissions/index.html

http://www.medill.northwestern.edu/admissions/apply/imc-application-deadlines-additional-important-information.html

Can I apply after the "prioritydeadline"?

Yes. Medill reviews lateapplications from outstanding applicants on a space-available basis.

Does Medill do "rolling" admissions?

No. Applicationsthat were complete by the deadline receive decisions on or before thenotification date for the quarter for which the student applied. Medillreviews late applications on a rolling schedule and space-availablebasis, after all decisions on timely applications have been made.

http://www.medill.northwestern.edu/admissions/faqs/index.html

 

<!--[if !supportLists]-->III. <!--[endif]-->Admission requirement

A broadundergraduate liberal arts education is good preparation for IMC. Theprogram values strong communication and quantitative skills, as well asexcellent critical and analytical thinking skills.  We look for:

<!--[if !supportLists]-->l <!--[endif]-->A record of strong academic performance

<!--[if !supportLists]-->l <!--[endif]-->Excellent writing, interpersonal communication and quantitativeskills

<!--[if !supportLists]-->l <!--[endif]-->Evidence of the maturity and professionalism needed to succeed inthe marketing communications profession. (Prior workexperience is not required.)

<!--[if !supportLists]-->l <!--[endif]-->Adaptability and willingness to learn about and use various newtechnologies and applications

Additional Considerations for Prospective IMC Students

Integratedmarketing communications requires versatility. Students who arestrong strategic and analytical thinkers as well as creative thrive inthis program.

IMC studentsgain insight about customers and consumers largely through dataanalysis. Strong quantitative test scores and/or prior academicperformance that evince the applicant's quantitative skills are necessary.

We valuewriting, speaking and presentation skills as well as the ability tocollaborate. Evidence that the applicant works well in teams is important.

International students must demonstrate very strong spokenand written English-language skills via the interview, application essay andTOEFL scores.

This is anintensive, professionally oriented program that requires enthusiasm andenergy as well as maturity, reliability and commitment.

What about average GPAs and test scores?

Wereview each application file individually andholistically, considering test scores* and GPAs in context with therest of the file, including essays, resume and recommendations. We look atyour undergraduate transcripts not just for the overall GPA but alsofor the courses you took and how you performed in them. We lookclosely at your resume and strongly consider your interview to gain anunderstanding of what you might contribute to your classmates' understanding ofcomplex contemporary marketing and branding issues.

*(Currentdegree-seeking Northwestern students, degree-holding Northwestern alumni andapplicants who earned a graduate or professional degree within thepast five years are not required to submit GRE or GMAT scores.)

http://www.medill.northwestern.edu/admissions/what-we-look-for/what-we-look-for-in-prospective-imc-students.html

Submit GRE or GMAT scores. Exemptfrom this requirement are:

<!--[if !supportLists]-->l <!--[endif]-->degree-seeking Northwestern students

<!--[if !supportLists]-->l <!--[endif]-->degree-holding Northwestern alumni

<!--[if !supportLists]-->l <!--[endif]-->applicants who earned a graduate or professional degree within thepast five years

<!--[if !supportLists]-->l <!--[endif]-->IMC applicants with 10 or more years of relevant full-timeprofessional experience in marketing or a related field may request awaiver.

http://www.medill.northwestern.edu/admissions/index.html

Are there any prerequisites to apply?

A bachelor'sdegree earned (or expected prior to enrollment) from an accredited college oruniversity, regardless of major, is the only prerequisite to apply. See"Application Requirements" for Journalism and IMC.

Is it preferable to have some full-time workexperience before applying?

Work experienceis not required. It is preferable to have some exposureto your chosen field. This can be accomplished through a combination ofcoursework, undergraduate activities, internships and/or full-time workexperience.

Is there a minimum GPA or GRE/GMAT core requirement?

No.However, this is not to say that GPA and test scores arenot important. They are, but they are only two of several factors that weconsider. We review applications holistically to see ifall elements in the file, taken together, indicate potential tosucceed in our program.  See the "What we look for in prospectivestudents" pages for Journalism and IMC.

What criteria are considered in making admissiondecisions?

Applicants areevaluated on an individual, holistic basis, not according to anyformula or rating system. We consider applicants' commitment to their chosenfield, writing ability and communication skill, outstanding prior academicperformance, recommendations and test scores. See the "What we lookfor in prospective students" pages for Journalism and IMC.

http://www.medill.northwestern.edu/admissions/faqs/index.html

 

<!--[if !supportLists]-->IV. <!--[endif]-->Process & Mailing Address

<!--[if !supportLists]-->1.     <!--[endif]-->ClickHere To Apply Online

<!--[if !supportLists]-->2.     <!--[endif]-->A non-refundable applicationfee $50 application fee (except Northwesternundergraduates)

Official academic transcripts from each college, university or professional schoolattended after graduating from high school, whether or not you earned a degreeat that institution. E-transcripts must be sent directly to Anne Penway, Director of GraduateAdmissions, or WardBelford, Program Assistant. E-transcripts sent to and then forwardedby the applicant are not considered official.
Hard-copy transcripts must be in envelopes sealed by the issuinginstitutions to be considered official. If you have transfer credit, youmust submit a transcript from the original grade-granting institution, even ifthe credit appears on your degree transcript. Youmay upload a transcription or scan of your transcript into the onlineapplication, but uploaded transcripts are unofficial. At itsdiscretion, Medill may offer admission to applicants who havesubmitted unofficial transcripts, on the condition that officialtranscripts must be received by a specified date, or the offer willexpire.
Medill allows you to upload scanned or self-reportedtranscripts into your 

<!--[if !supportLists]-->1.     <!--[endif]-->onlineapplication, and we will review them alongwith the rest of your file. In that case, you may be offered conditionaladmission with a date by which official documents must be submitted. If theofficial documents are not submitted by the date specified, or if there is anydiscrepancy between self-reported or scanned transcripts and officialtranscripts, any conditional offer of admission will be revoked. 
Applicants with foreign/international transcripts mustprovide an English translation with their application. Those offered admission(except Fulbright candidates) must provide original, sealed transcripts fromtheir university and an independent credential evaluation (including acourse-by-course credit evaluation) from World Education Services (www.wes.org) or other similaruniversity approved agency (please visit http://www.naces.org/members.htm fora list) by the date stated in their letter of admission. If the credentialevaluation, showing degree equivalency and date of degree (or expected date ofdegree), is not received by the specified date, the conditional offer ofadmission will expire. If your undergraduate degree is a three-year degree,Medill will determine if it is considered to be sufficient preparation for ourprogram. 

<!--[if !supportLists]-->2.     <!--[endif]-->Threeletters of recommendation from a mix of currentor former professors and/or employers (recommendations from family members arenot acceptable)
Recommendations should come from faculty and employers who cancomment meaningfully on your academic and professional skills and abilities andyour potential as a graduate student. Recommendationsmust be submitted via our online application system. Do notsubmit recommendations from family members or from friends who are not directlyfamiliar with your academic or professional work.
Enter your recommenders' contact information, including email addresses in theappropriate place in the online application. Once you do, the system will emailyour recommenders instructions on how to submit their recommendation. You areresponsible for reminding your recommenders to submit online in advance of thedeadline. Medill may contact recommenders to verify letters of recommendationat any time after they are received. 

<!--[if !supportLists]-->3.     <!--[endif]-->RequiredEssays

<!--[if !supportLists]-->4.     <!--[endif]-->OfficialGRE or GMAT scores
Our institution code for the GRE is 1699-4503and our institution code for the GMAT is 6WZ-XH-66.
 IMC applicants who have 10 or more years of full-time professionalwork experience in marketing or a closely related field may request a waiver;Medill will review the application, which includes the applicant's resume, todetermine whether a waiver will be granted.
Medill allows you to self-report your test scores on yourapplication and will review them along with the rest of your file.In that case, you may be offered conditional admission with a date by which youmust submit your official scores. If we don't receive your scores by thespecified date, the conditional offer of admission will expire.
  

<!--[if !supportLists]-->5.     <!--[endif]-->Resume

International applicants must also:

<!--[if !supportLists]-->6.     <!--[endif]-->Applicants from countries whereEnglish is not the primary language are required to submit a TOEFL score in addition to the otherapplication materials. The TOEFL must be taken withinone year of the application deadline, and scores must besent to Medill using institution code 1699-18.

<!--[if !supportLists]-->7.     <!--[endif]-->If admitted, submit a WES orsimilar NACES member's credential evaluation

 

 

Please submitany hard-copy supporting documents that cannot be uploaded into the onlinesystem in one package. Sending everything in one envelope allows you morecontrol over the timing and completion of your application, and reduces thechance that supporting documents are misfiled or lost in the mail. Please donot submit materials that are bound, laminated or enclosed in additionalfolders.

I haven't taken the GRE or GMAT yet and I'm afraid myscores won't reach you by the priority deadline. What should I do?

You willprobably receive your unofficial test scores (test-taker copy) before wereceive your official scores. These usually reach us around three weeksafter you take the test. If you have received your test scores, indicate themin the space provided for self-reported scores in the online application. If you don't have your scores by the time youapply, email or fax them to us as soon as you receive them. Scores sentthis way are unofficial, but they will enable us to start reviewing yourfile. We cannot complete reviewing a file without test scores.Applicants exempt from the test-score requirement are: degree-holdingNorthwestern alumni, current degree-seeking Northwestern students andapplicants who earned a graduate degree within the past five years. IMCapplicants who have 10 or more years of full-time professional work experiencein marketing or a closely related field may request a waiver.

If I applied before and was denied admission, may Ireapply?

Yes. If youapplied to a graduate program at Medill within the past two years, you mayreapply by submitting an updated resume, an additional letter of recommendationfrom a person who did not previously write one for you and any additionaltranscripts of academic work you completed since you last applied. Journalismreapplicants must also submit a new essay on a question they did notanswer previously. An interview is required of all reapplicants.

 

<!--[if !supportLists]-->I.      <!--[endif]-->SOP/ESSAY/WRITING SAMPLE

IMC Essays

Communicationskills are important for success in the program and in subsequent careers. Youranswers to these essays help us understand your critical and analyticalthinking skills and how well you are able to organize and communicate yourthoughts and ideas. With that in mind, please answer the following questions (please limit your response to a combined total of 1500 words):

 

Additional information

If there isanything in your application that you think might disadvantage you in gainingadmission to Medill (e.g., GRE or GMAT scores, GPA, lack of marketing or workexperience), please indicate, in 300 words or less, what strengths you havethat compensate for those perceived disadvantages.

Scholarships and Awards

Briefly listyour academic honors and awards. (500 characters maximum. Your response will becut off if you exceed the limit of characters allowed).

(Guidelines from the Online Application)

 

<!--[if !supportLists]-->II.   <!--[endif]-->Additional note for Int’lApplicant

Each year Medillwelcomes international students from around the world. To apply, internationalstudents must have an undergraduate degree (or earn one prior to enrollment).Applicants who hold three-year degrees do not have to complete an additionalyear of study. Below is some general information for international applicants.Be sure to check the specific requirements for the program to which you willapply (see links below).

Transcripts

Medill willreview your transcripts to determine whether your degree represents adequatepreparation for our program. All admittedinternational students (except Fulbright scholars) must submit a transcript anddegree verification and equivalency evaluation report from WES (WorldEducation Services) or other similar university-approved agency (please visit www.naces.org/members.htm fora list) prior to enrollment, preferably by the date stated in the letterof admission.

TOEFL

If you earnedyour undergraduate degree at a college or university where the language ofinstruction was not English, you must submit TOEFL or IELTS scores in additionto the other application materials. The TOEFL or IELTSmust be taken within two years of the application deadline.TOEFL scores must be sent to Medill using institution code 1699-18. The IELTStest must be the Academic version. If you earned your entire bachelor's degreefrom a college or university in the United States or from a non-U.S.institution where the language of instruction was English, this requirement iswaived. In the latter case, you must provide official documentation from yourcollege or university that the language of instruction was English.

Visas

Information about applying for a student visa is emailed uponadmission to the program.

http://www.medill.northwestern.edu/admissions/application-requirements/international-applicants.html

https://app.applyyourself.com/_FileRoot/Clnt-526/imcapplicationinstructions.html

International Students

Internationalstudents will be considered for available scholarships but are not eligible forfederal financial aid. All students are strongly encouraged to research andapply for scholarships from organizations outside Medill.

http://www.medill.northwestern.edu/admissions/financial-aid/financial-aid-information-for-prospective-graduate-IMC-students.html