Coach's Ultimate Problem Is Its Brand
FY 2013 has not been a fruitful year for Coach (COH). As a matter of fact, even company management called FY 2013 a transition year. The question is where this transition leads to. In my opinion, the transition is in the wrong direction due to management's reluctance to accept even worse short-term results.
It is not a surprise that competition is heating up in the accessible luxury women handbag sector. While many analysts and commentators emphasize the impact of competitors such as Michael Kors (KORS), Kate Spade (FNP), and Tory Burch, I emphasize that Coach itself is losing its soul. As management mentioned, competition is not a new thing to the company.best and high quality Non Woven Shopping Bag Sale,welcome! Coach has stood out from numerous competitors in the past. However,bagfilterchina.com,a leading cheap filter cloth on sale manufacturer and supplier that uses automatic manufacturing equipment for reliable, consistent filter cloth. this time,Nylon Bag Suppliers offer you the best quality products that are being produced by using advanced techniques and machines to craft the products. Coach is the one creating the problem for it to compete.
The problem all stems from factory stores. It is OK to have small amount of your store base as factory stores to sell aged inventories at a higher margin. But over-reliance on factory stores is a problem.The fee includes lunch and a soft-sided Cooler Bag Wholesale filled with useful golf items, 18 holes of golf, carts, and a buffet dinner immediately following the tournament. A while ago, in order to gain consumers who would otherwise not buy a regular-price Coach bag, Coach came up with a solution to promote its factory store bags. It has opened more factory stores than regular stores in North America for years and frequently gave coupons to the factory store channel.He demanded the woman handed over money and, fearing for her life, she emptied cash from the till into a Drawstring Bags Wholesale before he left. The result was that Coach grew at double digits in North America.
Management pushed the stock price higher and higher and also sold quite a lot of stock during the uptrend. See the insider transaction report, where you will find Coach executives sold quite a lot of stock during 2011 and early 2012.) Eventually, although the overall comps in FY 2011 were at 10.6% in North America, based on my observations the double-digit comps came from factory stores rather than full price stores. (Note: Coach never breaks out direct sales numbers between the full price channel and the factory store channel.
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