Paul Boutin, it’s best not to include extra words, such as a company name; using only the keywords as site title will generally bring the best results. Generally, it’s best to optimize your site so that you attract those searchers that would actually be interested in what you have to offer.wordtracker.html.. “Search Engine Optimization. True search engines (as opposed to directories like Yahoo!) use a program called a “robot” or “spider” to “crawl” the web while gathering and indexing the information they find. Optimizing You Site In order to make sure your site is listed in searches that directly apply to your type of business, it’s essential to use the best keywords and phrases.

First, while thousands of search engines exist, most surfers do their searching on a handful of sites. While much information (and misinformation) exists about search engine optimization, experts agree that the elements you must focus on are keywords, meta tags and links from other sites.com) to find out the words and phrases that searchers are using. Precision is key – use the keywords that are most likely to bring the right visitors to that particular page. Keywords are the words that searchers use to find web sites that will give them the information they want.O. Essentially, is your site linked from other sites, and are those sites ranked well in their engines?

This can be a time consuming process for a webmaster, as getting links on other pages generally involves contacting the owner of that page and asking for a listing or agreeing to a “link swap”: you put a link on your page to their site, and they do the same for you. Again, don’t believe that you can fool the search engines through short-cut methods such as FFA pages, as the engine administrators have caught on to these, also. It’s important to know that many search engines actually get there results from these giants, so applying the rules that work for these two can help get your site listed in many engines. Note, for instance, how often I use phrases like “search engine opitimization” and “search engine” in this article. While they charge a fee for simply considering a business listing in their directory (currently $299), many business people may find that a reasonable investment, considering the popularity of this portal.The Basics of Search Engine Optimization Engine Pistons Suppliers

It’s also important to use those keywords and phrases in the copy of the page, as spiders do look at this also. Experts tend to agree that the best places to use keywords are in your page title, your page’s copy, and in the site’s meta tags.). Again, it’s best to use only the words that will bring the best results – repetition or overuse of variations can hurt your optimization. Ultimately, search engine optimization involves using tried and true methods of design and writing to make your site user-friendly. Keep in mind, though, that search engines have caught on to the practice of loading down copy with keywords to achieve higher rankings, and certain high ratios of keywords to overall copy may actually hurt your placement.lycos.